We begin by evaluating your current marketing programs to identify where there are opportunities for optimization.
Our strategy includes taking a close look at your top competitors and identifying/developing your differentiation and key advantages over them. From there we develop a customized integrated marketing plan which includes our recommendations for the top prioritized marketing initiatives that all will give your company the best results.
Is to define your company and its products or services, and then shows how the benefits you provide set you apart from your competition.
Secondly, we describe your target audience. Developing a simple, one-paragraph profile of your prospective customer in terms of demographics (age, sex, earnings and geographic location etc.).
Next, we list your marketing goals. For example, are you hoping for a 20 percent increase in sales of your product per quarter?
Set your marketing budget. You’ll need to devote a percentage of projected gross sales to your annual marketing budget. . Just bear this in mind—marketing is absolutely essential to the success of your business.